I wanted to create a place to continue to update you on the important changes with the EU tariff situation and what that means for you as a valued member of our bubble-loving community.
As of April 9th, the U.S. government has implemented a new 20% tariff on all imports from the European Union, including Champagne, Cava, Crémant, Sekt, and other sparkling wines. This decision is part of an ongoing trade dispute, and while these policies often shift and evolve, this particular tariff is now officially in effect.
So, what does this mean for you?
The good news is—nothing changes immediately.
We currently have a strong inventory of wines already in our U.S. warehouse that were imported before the tariff took effect. These bottles will remain at their original, pre-tariff pricing, and will continue to be available to you as usual.
Looking ahead, however, some changes may be on the horizon.
Any wines ordered and imported from Europe after April 9th (which typically takes 3–4 months to reach our shelves) may be subject to the 20% tariff. These tariffs are not applied at the time of purchase in Europe—they are applied upon arrival in the U.S. So there’s still a window for potential changes or reversals, and we’re keeping a very close eye on that.
A few key takeaways:
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No immediate impact on pricing or availability for our current offerings.
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Future pricing may be affected for newly imported wines if the tariff remains in place.
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Not all prices will increase. I remain committed to offering exceptional value and will be strategic in how I source and select future wines.
- Fair Warning: I will not make any changes to pricing on the Bubbles Club or any products without notifying you with advanced and fair warning.
As always, my promise is to be transparent, thoughtful, and quality-focused in everything I do. Whether we’re navigating shifting tariffs or discovering a new grower Champagne gem, my mission remains the same: to bring you the very best bubbles at the very best value.
The Latest News
As of May 2025, there has been no rollback or exemption announced for sparkling wines under this tariff policy. The wine industry continues to advocate for relief and is urging U.S. and EU trade negotiators to reconsider this broad approach, which affects small producers far more than the corporate giants. For now, though, the 20% tariff remains in effect on all EU sparkling wine imports arriving after April 9, 2025.
If anything changes, you’ll be the first to know. I will continue to keep this page updated.
In the meantime, if you have any questions, don’t hesitate to reach out. Your continued support means everything, and I’m so grateful to have you on this journey with me.
With gratitude and bubbles,
Shiloh
Founder, We Drink Bubbles
